Conditioning in Aldous Huxleys Brave New World - Free Essay Example

Sample details Pages: 3 Words: 862 Downloads: 9 Date added: 2019/05/15 Category Literature Essay Level High school Tags: Brave New World Essay Did you like this example? In the novel, Brave New World, by Aldous Huxley conditioning becomes a major part of the society as a whole. This tool, conditioning, is used to keep society stable and keep everyone what the controllers believe to be happy. The horrendous effects of conditioning become apparent as a few members and non members realize what these effects are. Throughout this novel, propaganda, such as soma, is used in order to force members into conforming to the societal norms. The purpose of conditioning members of society throughout their lives was to keep everyone equal which should have inevitably create a utopia. In order to keep everyone happy, the leaders of the Brave New World used soma to relax and make these members of their society easy to control. In the novel, Huxley states That is the secret of happiness liking what youve got to do. All conditioning aims at making people like their unescapable social destiny.(Huxley 15) This quote explains why the conditioning is used and that is, like Huxley said, to make people like the society they can not escape. In this case, their inescapable social destiny is the caste in which they are assigned when they are embryos. Each caste goes through different rounds of conditioning based on their predetermined caste. In an article written by Peter Firchow, a previous member of the University of Minnesotas English Department, asked Was it really possible for all men to be equal?(Firchow) in relation to the novel . Man will never be equal, even in what was meant to be the utopia of Brave New World. This is due to the conditioning that goes along with the different castes. For example, castes which will work in hotter climates as adults are conditioned when they are children to stand the hot climates while members who do not need to be intelligent for their assigned job will undergo oxygen deprivation and alcohol in their blood to make them less intelligent when they become adults. Don’t waste time! Our writers will create an original "Conditioning in Aldous Huxleys Brave New World" essay for you Create order Reinforcements such as soma and hypnopaedia are used throughout the novel in order to keep the members of the castes compliant with the rules of the Brave New World. There are many different ways that conditioning is used throughout this novel on different members of society whether it be in social settings or on their own time. An example of the way that soma is used in the novel is during an event that these people call orgy-porgy. During this meeting, certain caste members are in a room and all take drinks of soma from the same cup while repeating I drink to the imminence of His Coming.(Huxley 82) After everyone becomes relaxed and everyone has felt Him coming, they move to couches and proceed with their orgy. Soma is used in this scenario in order to relax those who dont feel comfortable with the recreations they are forced to participate in, like Bernard. Bernard is hesitant to participate in the orgy but soma calms him down and he eventually participates without knowing, due to the soma. There are many other instances where soma become a full on drug to them. In Huxleys novel, Lenina and Bernard travel outside of their world and into the real world which causes Lenina to become uneasy and upset. She states I wish I had my soma!(Huxley 117) which shows that the leaders of the Brave New World want their society to develop a dependency on soma in order for them to keep everything in order and perfect. While the effects of conditioning arent seen as horrible in the society in which they live, these effects cause lifelong problems depending on the different castes. Many of these effects are quite subtle while some stand out and point out the horridness one sees inside the novel. One effect, which can be considered good and bad, is the fact that they are forced into their happiness. In an article by Brad Buchanan, an Associate Professor of English at California State University, he states These dangers have to do not with incest or parricide but with the prohibitions they were not conditioned to obey and which force them to feel strongly.(Buchanan) This shows that Huxley is trying to convey the fact that the conditioning did not always have good effects on the society as they believed it would. These conditioned members have no idea how to express real emotions leading to lack of individuality. Another example of the lifelong effects of conditioning come from an excerpt in the novel where the Director is showing people how the conditioning works. He goes on to say, Reflexes unalterably conditioned. Theyll be safe from books and botany all their lives(Huxley 21) which shows the effects of shocking children when they are small. Conditioning plays a major role in the novel due to the effects that it has on the members of the Brave New World society. While these methods were intended to be have beneficial effects, they lead to dependency and lack of individuality in all people. Not only does the conditioning have its horrendous effects on the castes, it proves there is a flaw in the system as a whole.

Impact Of Cell Phones On Classrooms - 2014 Words

Impact of cell phones in classrooms – Summary Smartphones or cell phones have become an essential gadget in the day to day lives of almost everyone who can afford one for themselves. For high school and college students, a life without a smartphone is unimaginable because it has become their portal to an active social life. If they refrain themselves from sifting through the hundreds of Facebook updates, Tweets, Instagram photos or Snapchats every hour, they ll soon end up being left behind. This urges students to frequently check their smartphones even while they are in classrooms. With smartphones in their hands, a number of gaming applications, text messaging, email, social media applications and other websites compete for their attention, grabbing their attention away from the lectures on which they are supposed to be focusing. The instructors are also confronted with an additional burden to keep their students focused and engaged. This is something that I see around me all the time and thus, I was intrigued when I came acro ss the following two articles: 1. Costly Cell Phones: The Impact of Cell Phone Rings on Academic Performance – by Christian M. End, Shaye Worthman, Mary Bridget Mathews, and Katharina Wetterau 2. OMG! Texting in Class  ¼ U Fail :( Empirical Evidence That Text Messaging During Class Disrupts Comprehension – by Amanda C. Gingerich1 and Tara T. Lineweaver First Study: Purpose of the study: The purpose of the first study was to find out if a ringing cellShow MoreRelatedCell Phones in the Classroom: Keep Them Banned, or Incorporate Them?1413 Words   |  6 PagesCell phones are quickly becoming a child and teenager’s new best friend. In fact, they even seem to be replacing human contact, and are now how both children and teenagers communicate with each other. Cell phone sales have sky rocketed at an alarming rate, and many of the consumers are under the age of 18, meaning they are still in elementary and high school. Society has influenced students to feel that they need to own a cell phone to be â€Å"cool†, thus making the issue of cell phones in the classroomRead MoreOur Distracted Culture : What Was It?1643 Words   |  7 Pagesinto depth on how our culture is addicted to devices, specifically cell phones, that correlates with social media and how it affects relationships and everyday life. He claims, The harsh truth is we Ame ricans have become addicted...is taking a toll on everything from nurturing our authentic relationships to simply paying attention to what matters during our brief lifetimes† (5H). 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Olive Senior - 2649 Words

Personal Information Born Olive Marjorie Senior on December 23, 1941, in Jamaica; immigrated to Canada, 1991. Education: Carleton University (Ottawa, Canada), B.S., journalism, 1967. Career Daily Gleaner newspaper, Jamaica, reporter and sub-editor; Jamaica Information Service, information officer, 1967-69; Jamaica Chamber of Commerce, public relations officer, 1969-71; JCC Journal, editor, 1969-71; Institute of Social and Economic Research, University of the West Indies, Jamaica, publications editor, 1972-77; Social and Economic Studies, editor, 1972-77; freelance writer and researcher, part-time teacher in communications, publishing consultant, and speech writer, Jamaica, 1977-82; Institute of Jamaica Publications, managing editor,†¦show more content†¦Her first published work was titled The Message Is Change: A Perspective on the 1972 General Elections, and she also penned a series of educational booklets on Jamaican heritage for school children. Garnered Top Literary Prizes Senior was also writing poetry during this time, and her efforts began to appear in print. She gained an impressive measure of recognition with seven poems which were included in a seminal 1980 volume, Jamaica Woman: An Anthology of Poems, the first such survey of Caribbean women poets. While employed as managing editor for the Institute of Jamaica Publications, she published her first collection of verse, Talking of Trees. The 1986 work showed many of the hallmarks of Seniors later literary style, blending the personal and the political in a language that retained a strong Caribbean flavor. Seniors poems are often elegant and spare, eschewing heavy rhythmic stresses or rhyme schemes, noted Denise deCaires Narain in an essay for the Dictionary of Literary Biography. Her touch is always sure when the speakers in her poems, as is often the case, use the speech rhythms and idiom of Jamaican creole. 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Maybelline Case Study Essay Example For Students

Maybelline Case Study Essay CASE STUDY Marketing Audit Maybelline Cosmetics Natali Louise 2010 Natali L 1/1/2010 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. IDENTIFY MAYBELLINES CORPORATE MARKETING OBJECTIVES 3. DEFINE THE PROBLEM 4. EXTERNAL ENVIROMENTAL PROBLEM * MARKET DEFINITION * MARKET SIZE * MARKET GROWTH * MARKET STRUCTURE * MARKET TRENDS * COMPETITION * MARKET SEGMENTATION 5. INTERNAL ENVIROMENT (EXISTING MARKETING MIX) * PRICE, PRODUCT, POSITION, PROMOTION * DISTRIBUTION * RESOURCE ANALYISIS * FINANCIAL SITUATION * SWOT ANALYISIS 6 . SELECT SEGMENTS FOR ATTACK 7. IDENTIFY ALTERNATIVES 8. SELECTION OF BEST ALTERNATIVE . KEY SUCCESS FACTORS 1. EXECUTIVE SUMMARY In this case study we will be examining Maybelline Cosmetic Company and its current market position and distribution domestically and globally, we will be looking at the expansion of the company as well as the feasibility of successful expansion, options available and extension of the Maybelline line. 2. IDENTIFY MAYBELLINES CORPORATE MARKETING O BJECTIVES Maybelline’s corporate objectives can be summarized in the three point strategy designed to- * Expand the company’s market presence through corporate acquisition, making its geographic presence wider. To develop or purchase a new personal line of care products that will compliment Maybelline’s existing business * To revitalize the company’s core colour cosmetics business The marketing objectives have been organized to- * Develop and advertise the newly launched â€Å"Shades of You† a cosmetic line targeted to meet the specific needs of woman of colour. * Develop and launch a shine free product line for teenagers and young woman. * Introduce a new product segment ‘Revitalize† developed specifically for older woman. * Appeal to an international market. 3. DEFINE THE PROBLEM Maybelline desires to expand on into the global cosmetics market, this may encounter difficulties as the barriers to entry into Asian and European markets are high, existing well entrenched cosmetic companies are already well established and hold a high market share, there may also be the difficulty of marketing cosmetics in an international market place where cultural obstacles may arise, perception of Maybelline as a brand may not be high, as well as international sales of Maybelline accounting for only 10% of the company’s net sales in 1991. . EXTERNAL ENVIROMENTAL PROBLEM * MARKET DEFINITION Maybelline’s presence in the domestic United States market should be considered strong, they have held second largest market share for the last five years, including second and third positions in the domestic market for their face and lip cosmetics, this has encouraged them to expand globally, however as stated net sales internationally have been poor compared to sales in their domestic market. MARKET SIZE Unit Sales and Profitability Sold currently in approximately 80 thousand retail outlets domestically, as well as various wholesalers such as Wal-Mart, Kmart and Target, Maybelline’s net sales through Wal-Mart alone constituted over 10% of the company annual sales with eye makeup constitute 39% of sales followed by face products at 24%, lip products at 14% and nail polish at 4%. One can see through current sales figures that within the domestic market and distribution channels, globally positioning Maybelline would depend heavily on successful product distribution channels. YEAR ENDED YEAR ENDED DEC. 1, 1990 DEC, 31, 1991| POSITION SHARE POSITION SHARE| TOTAL COLOUR COSMETICS| 2| 18%| 2| 18%| EYE PRODUCTS| 1| 30%| 1| 30%| FACE PRODUCTS| 2| 14%| 2| 15%| LIP PRODUCTS| 3| 13%| 3| 12%| NAIL PRODUCTS| 5| 9%| 5| 9%| PRODUCT GROUP PERCENT OF NET SALES%| EYE * MASCARA * EYE LINE/BROW * EYE SHADOW| 39%| 18% 14% 7%| FACE * FOUNDATION * BLUSH * CONCEALER * POWDER| 24% | 9% 6% 3% 6%| LIP| 14%| | NAILOTHER COSMETICS| 5% 5%| | * MARKET GROWTH With strong profit potential in successfully selling cosmetics in a global market place, the plan to increase the company’s presence in their existing international markets has been currently to update product formulations, update packaging and advertise with current domestic advertising campaigns, also strengthening its current global distribution channels to ensure consistent availability of Maybelline’s products. Athens-Greece EssayIt would appear that even with the barriers of entry to the overseas market if Maybelline strengthen their current distribution globally, as well as obtain new distribution channels, their existing company visibility and brand strength should create an overseas acceptance of them in the market place. 7. IDENTIFY ALTERNATIVES * A line extension specifically designed for Asian Woman * Trial increase/ online media giveaways * Promoting at public events * Expand to a male demographic (e. g. ; skincare) in similar style to L’Oreal Men’s Expert Line. 8. SELECTION OF BEST ALTERNATIVE In light of the company’s objectives to expand overseas, a product specifically designed for Asian woman would fit Maybelline’s current marketing objectives, * The type of products designed for that market could include eye cosmetics with tips on application for more almond shaped eyes. * Keeping price competitive but using new packaging to appeal to this new market * Having an interactive marketing campaign including online giveaways, an advertising campaign to find â€Å"The New face of Maybelline† in Asia to expand awareness and excitement to the product launch, and a media campaign aimed at advertising in Asian fashion magazines. . KEY SUCCESS FACTORS The key success factors to for Maybelline to stay a domestic market leader as well as expand successfully into the international market consists of keeping their line of products affordable and attractively packaged at an intermediate level, along with economies of scale, keeping large production affordable hand in hand with intensive distribution, expanding to new distribution channels and keeping consumers happy with the quality of Maybelline Cosmetics.