Hydroelectric Energy :: essays research papers

Hydroelectric vitality conceivably is the consequence of a blessed fortuitous event wherein nature and the need to modernize, are joined together in an on-going cycle. The cycle being dissipated, precipitation and fixation. Having water, however, doesn't really mean having hydroelectric potential. To be in usable structure, that water must be in persistent flexibly, open and packed in waterways with a volume streams and a plummet rate, adequate to drive producing turbines. The main way that this framework would become non-inexhaustible would sensibly be on the off chance that the lakes, waterways and streams evaporated, subsequently the asset of water getting inaccessible. The likeliness of this incident in the course of our life is close to nothing, particularly in Ontario and Quebec. These territories have and plenitude of lakes and down-falling waterways. Accessibility The accessibility of water around there of the world is incredible. Being capable to have water streaming on a descending slant is another story. It is futile in the event that it isn't streaming. The more extreme the water streams, the greater power it will produce. Hydroelectric plants can be transformed into what are called cresting units in regions where power plants and high populaces exist. That is since power request in a territory can shift generally over some stretch of time, sources that can effectively be turned on or off are expected to meet request looks. Ecological Concerns Large woman change an automatic environmental framework into one that must be overseen. Set on a waterway without thought to their upstream and downstream impacts they can bring debacle. Since lakes can't endure a portion of the maltreatment that streams can, conventional cultivating and waste removal rehearses must be changed. The dams themselves can be undermined by the silting of supplies brought about by soil disintegration, which may demolish a dams capacity to store water and create vitality. Dams can imperil mostly secret plant and creature species. Numerous tropical plants or creatures with conceivably high monetary worth will be lost perpetually if dam supplies are assembled, in light of the fact that such a significant number of tropical species have be yet to be named. Indeed, even where undermined species have been indented, pressure to crush their living spaces can be overwhelming. Where fish species move significant distances to raise, dams can diminish their stocks. The Columbia stream salmon fisheries in North America declined forcefully after dams were worked there, in spite of projects to manufacture fish stepping stools and restock the waterway. How much right? In various regions of the world, water can range to a bounty of it, to none by any means. With the hydrologic cycle there will consistently be the equivalent measure of water on Earth. It will simply be conveyed diversely all through the biosphere. Hydroelectricity can not be made except if there id Hydroelectric Energy :: articles research papers Hydroelectric vitality conceivably is the consequence of a blessed happenstance wherein nature and the need to modernize, are consolidated together in an on-going cycle. The cycle being dissipated, precipitation and fixation. Having water, however, doesn't really mean having hydroelectric potential. To be in usable structure, that water must be in persistent flexibly, open and moved in waterways with a volume streams and a drop rate, adequate to drive creating turbines. The main way that this framework would become non-inexhaustible would sensibly be in the event that the lakes, waterways and streams evaporated, thusly the asset of water getting inaccessible. The likeliness of this occurrence in the course of our life is close to nothing, particularly in Ontario and Quebec. These regions have and wealth of lakes and down-falling streams. Accessibility The accessibility of water here of the world is extraordinary. Being capable to have water streaming on a descending incline is another story. It is pointless on the off chance that it isn't streaming. The more extreme the water streams, the greater power it will produce. Hydroelectric plants can be transformed into what are called cresting units in zones where power plants and high populaces exist. That is since power request in a territory can shift broadly over some undefined time frame, sources that can effectively be turned on or off are expected to meet request looks. Natural Concerns Large lady change an automatic natural framework into one that must be overseen. Put on a stream without thought to their upstream and downstream impacts they can bring fiasco. Since lakes can't endure a portion of the maltreatment that waterways can, customary cultivating and waste removal rehearses must be changed. The dams themselves can be undermined by the silting of supplies brought about by soil disintegration, which may demolish a dams capacity to store water and produce vitality. Dams can jeopardize generally secret plant and creature species. Numerous tropical plants or creatures with conceivably high financial worth will be lost perpetually if dam stores are fabricated, in light of the fact that such huge numbers of tropical species have be yet to be named. Indeed, even where compromised species have been indented, pressure to pulverize their territories can be powerful. Where fish species relocate significant distances to raise, dams can diminish their stocks. The Columbia waterway salmon fisheries in North America declined strongly after dams were worked there, notwithstanding projects to assemble fish stepping stools and restock the waterway. How much right? In various regions of the world, water can range to a wealth of it, to none by any means. With the hydrologic cycle there will consistently be the equivalent measure of water on Earth. It will simply be dispersed diversely all through the biosphere. Hydroelectricity can not be made except if there id

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Sample Essay on Revenge and Hypocrisy and Betreyal

Sample Essay on Revenge and Hypocrisy and Betreyal Sample Paper About Revenge and Hypocrisy and Betreyal INTRODUCTION The play Jew of Malta, describes the tragic end of Barabas, a Jewish leading role, who sought revenge against the governor of Malta for taking away all his wealth. The city of Malta is depicted as full of corruption and religious hypocrisy. The Christians in this city can also be argued to be hypocrites therefore, making Jews hating on them and full of vengeance against them. The church in this play does not separate from political dealings. As a result, Barabas one of the Jew, hates them with passion and plots murder, deceit and betrayal in order to finish all his enemies. All the characters in the play are portrayed as unsympathetic and always torturing a victim. In the city of Malta, all men betray each other in order to gain profit for themselves. The governor and political system in this city is depicted as corrupt and hypocritical by forcing only the Jews to pay taxes of the whole city. Anti -Semitism can be argued to be the main reason why all evil is happening in this city. F erneze the governor collects money from all Jews but refused to pay when the Turks came for their demand thereby, showing how the officials have been controlled by greed and corruption. Just like other cities marred with bad moral the servant connived with prostitutes in this play to steal from their boss Barabas. This research will analyze into details whether the themes of revenge, betrayal, and Hypocrisy in the play are intertwined with the dangers of anti-Semitism. THEME OF REVENGE The theme of revenge is described all over the play as Barabas sought vengeances for the loss of his wealth. Is anti-Semitism the cause of Barabas losing his gold? Revenge was provoked first by the Governor of Malta, Ferneze and the Knights when they impounded on all the wealth of Barabas. There was tribute demand from Malta that had remained unpaid for over ten years to the Turks. The governor decided to extract money from the Jews only and the option they had was to either convert to Christianity or pay half of their wealth. Since Barabas refused to convert and had initially refused to part with his wealth terming Christians religion full of thieves, his wealth was confiscated. Barabas was hurt and for this reason, he set out to revenge against the governor Ferneze for losing his gold he states “I am not of the tribe of Levi, / that can so soon forget an injury”. It can be argued that clearly the hate between Christians and the Jews was visible and the stereotype of Jews being greedy business men cannot be emphasize as Barabas first refused to part with half of his wealth like the other Jews . In fact the play starts with Barabas counting his gold and inquiring whether the shipped merchandise is safe. It can be argued that it is true how Barabas preferred to honored for being wealthy than be pitied for being a poor Christian. Jews are also known for being treacherous since the time of crucifixion when Judas betrayed Jesus at the last supper for money. This stereotype stills exists and can be depicted in this play. Barabas had a huge desire for his gold and even had to craft ways to get hold of the hidden money in his house. His greed is inevitable and the loss of gold resulted into violence and death of innocent people. Anti -Semitism can be argued to be the main reason why revenge is happening in this city. Ferneze the governor collects money from all Jews but refused to pay when the Turks came for their demand thereby, showing how the officials have bee n controlled by greed and corruption. The Jews are also known to be revengeful and pay an eye for an eye. For this reason, Barabas longed for power to deal with all his enemies. Barabas later killed Lodowick the son of governor Ferneze; with the main reason being the loss of all his wealth. This can also be argued as the effect of the hate between the Jews and the Christians. It is in the process of taking vengeance that Barabas kills innocent lives including that of Abigail, his own daughter. By killing his own daughter because she also betrayed him by implicating his father on the murder of his lover Mathias and Lodowick, this shocked the audience. Abigail, the daughter of Barabas, also pledged to revenge against the Christians who had seized the wealth and house of his father and turned it into a nunnery. As the play develops, Barabas seems to enjoy executing his schemes and the desire for revenge thus spirals rapidly out of control. Barabas also vows revenge on Ithamore for trying to steal from him. In the end, he wa s poisoned together with the others. Barabas is the main avenger in this play and even at the end of this play he dies trying to revenge against all those who betrayed him. The Turks can also be seen as seeking revenge against the whole island of Malta because the governor collected the money but refused to surrender it to them. With the help of Barabas after he was thrown out of the city after faking death they succeeded. On the other hand, Jews are known to be persecuted and face hostility in many countries. This play may have shed light more on this by highlighting the dangers faced by Jew living in Malta. It can be argued that the author of this play wanted to show the hostility faced by most Jews (McAdam 87). THEME OF HYPOCRISY In this play, the church as well as the Christianity religion is depicted as hypocritical. In this church, Christian’s values and political dealing are not separate. The church can be argued to promote anti-Semitism. Barabas terms the Christians as hypocrites who are envious of his wealth and success in addition to being persecutors of his people, the Jews. He can’t see why anyone would choose to be a Christian and states “For I can see no fruits in all their faith”. This can be argued as a clear sign of the hatred between the Christians and Jews. Barabas accuse Christians of talking about righteous but not practicing it rather they do the opposite. In the nunnery, Barabas presumes that the sins committed by the Christians are visible especially with the nuns who increase in number due to pregnancy. The Christianity religion is also accused of hiding numerous mischiefs which are not suspected by the public. For this reason, Abigail is able to pretend to be a nun in order to gain access to their home which had been seized and transformed into a nunnery. Barabas further states that the Christians use their religion as an excuse to do extort and commit evil while quoting the bible as the same time. The Catholic Church in this play engages in actions that can be termed as unchristian such as Tax levy of an entire city being paid by a fraction of the inhabitants. The governor, Ferneze and the friars pretend to stand for the ways of the church and follow law of the land. However, their hypocrisy is later revealed in the play that they are more corrupt than Barabas. The friars are portrayed as having a strong desire for gold and sex. On the other hand, Ferneze and the officers used power and position to satisfy their selfish gains and even stealing in the name of religion. They demanded that the Jews should pay the long overdue tribute demanded by the Turks. This shows that the Christians were anti-Semitic and hated the Jews. Therefore, the governor gave orders that the Jews must either convert to Christianity or part with half of his wealth. Barabas is infuriated since all his wealth is gone and calls Christians thieves. Ultimately, Ferneze as a hypocrite collects money from all Jews but refused to pay when the Turks came for their demand (Margaret 47). On the other hand, Barabas is also revealed as a hypocritical opportunist who had committed crimes in order gain his wealth. He states that he “Kill sick people groaning under walls: Sometimes I go about and poison wells”. This is hypocritical and shows Barabas as a criminal who can do anything to gain wealth. Barabas and his servant Ithamore killed one of the friars Barnardine who came to convert him to Christianity after the betrayal by his daughter. The two later laid blame on Jacomo who they turned over to the authorities. The character Ferneze the Malta governor, is also depicted as hypocrite Christian who lack the Christians values and morals such as love, forgiveness and mercy. In fact, he informs all the Jews that they must taxed heavily and pay the overdue tribute with half of their wealth. It can be noted that the Christians hate the Jews and the other way round. Barabas stated that their suffering and afflictions in that city was as a result of curse from God. Barabas the rich Jew, challenged the governor of Malta who was a Christian whether their religion was based on theft since the so called Christians justify the taking away of Barabas gold by portraying him as cursed and sinful. In the Jew of Malta, each character justifies their brutality to other by citing religion. Barabas calls Christians as hypocrites who deserve to be killed by Muslims. To avoid punishment by the authority Barabas feigned his death by drinking a sedative concoction. Abigail was loyal to his father and can be termed as hypocritical by agreeing to disguise herself into a nun in order to gain access to the wealth of his father which was hidden under the floor boards. Barabas ended up killing his daughter’s lover Mathias, because he was a Christian. THEME OF BETRAYAL In this play, many chances for betrayal are common. Barabas stated that the governor of Malta Ferneze betrayed him by taking all his gold and thus, had set out to seek revenge against him. He said “I hope to see the governor a slave”. Barabas daughter, Abigail felt betrayed when his father murdered the love of his life Mathias. She became very frustrated with Barabas and went back to the convent. Barabas thought that his daughter betrayed him by going back there and being converted to a Christian and vowed to disinherit her. As a result, he makes his slave Ithamore his only heir. This is also a sign of betrayal when the father gives his inheritance to a slave rather than to her only daughter. Barabas kills his own daughter together with other nuns by poisoning them. He termed the death of his daughter as a personal betrayal and denied that he could never think of being a Christian. This can also be seen when Ferneze asked him to be a Christian and replied that he can never be a c onverted. Abigail is also portrayed in this play as betraying his father by reporting him as the murderer of both Lodowick and Mathias to the priest before she died. After the betrayal by Abigail, the friars turned up to convert Barabas to Christianity and him being such a hypocrite tried to play games on the two of them who ended up fighting over who had the rightful claims of converting Barabas. However, Barabas and his servant Ithamore killed one of the friars Barnardine and lay the blame on Jacomo who they later tried to turn over to the authorities. The servant who had been made the only heir Ithamore also tried to betray his boss by trying to steal from him together with Bellamira, a Courtesan. Ithamore betrayed his boss by blackmailing him in order to have the money. He also revealed all the crimes they had done together with his boss. Barabas seek revenge and poison all three with poisoned flowers. However, in the last act the governor is furnished with all the crimes that Ithamore and Barabas had committed and order their arrest. Anti -Semitism can be argued to be the main reason why betrayal is happening in this city. Ferneze the governor collects money from all Jews but refused to pay when the Turks came for their demand thereby, showing how the officials have been controlled by greed and corruption. Later in this play, we can see that Barabas betrayed the city of Malta to the Turks who later made him the governor. After feigning his death to avoid punishment from the authority he was thrown out of the city and from there he sought revenge against all Malta. He helped the Turks enter the protected city. However, due to his evil schemes and wicked virtue of betrayal his down fall came as he plotted to destroy the Turkish commander together with their soldiers by inviting them to a feast where the floor will collapse. Unfortunately, he is also betrayed and dies in his own cauldron. When he helped them he was made a governor but said to himself that no one could accept him coz they all hates him and his life is in danger. This can be argued that Jews cannot expect to gain political power and maintain their Jewish identity. He himself in the play conceded that Jews cannot make kings because their population is sparse and can only depend on Christians to rule them. Conclusion The play Jew of Malta is a tragic end of Barabas, a Jewish character who vowed revenge against all his enemies. Since time immemorial Jews have been known to revenge in order to gain acceptance in the society. To accomplish this he plots murder, deceit and betrayal in order to finish all of them. The first revenge was against Governor of Malta Ferneze who impounded on all of his wealth and seized his house which was turned into a nunnery. He killed Lodowick the son of governor. Barabas hates Christianity and refused to convert and later he took it as a betrayal when his daughter converted into Christianity. The process of taking vengeance saw Barabas kills innocent lives including that of Abigail, his daughter. It seems he enjoyed executing his schemes and the desire for revenge thus spirals rapidly out of control. Barabas is the main avenger in this play however, at the end of this play he dies trying to revenge against all those who betrayed him. Abigail also pledged to revenge aga inst the Christians who had seized the wealth and house of his father and turned it into a nunnery (Bevington 56). Finally, it can be argued that this city is filled with corruption and religious hypocrisy resulting to hate between Christians and Jews. The Jews cannot even have a political office because the whole city hates them. Christopher Marlowe brings out all the characters as unsympathetic and always torturing a victim. In the city of Malta all men betray each other in order to gain profit for themselves. Although Barabas can be argued to be selfish and greedy for money, it can be argued that the city in which he resides is anti-Semitic and both the Jews and Christians hate each other. On the other hand, Jews are known to be persecuted and face hostility in many countries. This play may have shed light more on this by highlighting the dangers faced by Jew living in Malta. It can be argued that the author of this play wanted to show the hostility faced by most Jews. Christians are portrayed as hypocrites and envious of the wealth and success of Jews population. Killing own daughter for the sake of this hatred can be viewed as shocking. Though Barabas brags about doing all those evils because he is Jewish I think that this is not the true representation of all Jews. Christianity religion is accused of hiding numerous mischiefs such as extorting money and commit evil while quoting the bible as the same time. However, their hypocrisy is later revealed in the play that they are more corrupt than Barabas. Vengeance is a stereotype of Jews and this theme can be argued to be elicited from the dangers of anti-Semitism. This play portrays Jews as bad people who kill innocent people carelessly without any human feelings. They are thought to be cursed and sinful in nature. The other theme of betrayal is common. It can be argued that Jews are known for betrayal kills his own daughter just because he hates Christians. Barabas he termed the death of his daughter as a personal betrayal and denied that he could never think of being a Christian. Anti -Semitism can be argued to be the main reason why all evil is happening in this city. Ferneze the governor collects money from all Jews but refused to pay when the Turks came for their demand thereby, showing how the officials have been controlled by greed and corruption. In summary, this paper has analyzed the themes of revenge, betrayal, and hypocrisy in the play and concluded that they are intertwined with the dangers of anti-Semitism in the Jew o f Malta.

Conditioning in Aldous Huxleys Brave New World - Free Essay Example

Sample details Pages: 3 Words: 862 Downloads: 9 Date added: 2019/05/15 Category Literature Essay Level High school Tags: Brave New World Essay Did you like this example? In the novel, Brave New World, by Aldous Huxley conditioning becomes a major part of the society as a whole. This tool, conditioning, is used to keep society stable and keep everyone what the controllers believe to be happy. The horrendous effects of conditioning become apparent as a few members and non members realize what these effects are. Throughout this novel, propaganda, such as soma, is used in order to force members into conforming to the societal norms. The purpose of conditioning members of society throughout their lives was to keep everyone equal which should have inevitably create a utopia. In order to keep everyone happy, the leaders of the Brave New World used soma to relax and make these members of their society easy to control. In the novel, Huxley states That is the secret of happiness liking what youve got to do. All conditioning aims at making people like their unescapable social destiny.(Huxley 15) This quote explains why the conditioning is used and that is, like Huxley said, to make people like the society they can not escape. In this case, their inescapable social destiny is the caste in which they are assigned when they are embryos. Each caste goes through different rounds of conditioning based on their predetermined caste. In an article written by Peter Firchow, a previous member of the University of Minnesotas English Department, asked Was it really possible for all men to be equal?(Firchow) in relation to the novel . Man will never be equal, even in what was meant to be the utopia of Brave New World. This is due to the conditioning that goes along with the different castes. For example, castes which will work in hotter climates as adults are conditioned when they are children to stand the hot climates while members who do not need to be intelligent for their assigned job will undergo oxygen deprivation and alcohol in their blood to make them less intelligent when they become adults. Don’t waste time! Our writers will create an original "Conditioning in Aldous Huxleys Brave New World" essay for you Create order Reinforcements such as soma and hypnopaedia are used throughout the novel in order to keep the members of the castes compliant with the rules of the Brave New World. There are many different ways that conditioning is used throughout this novel on different members of society whether it be in social settings or on their own time. An example of the way that soma is used in the novel is during an event that these people call orgy-porgy. During this meeting, certain caste members are in a room and all take drinks of soma from the same cup while repeating I drink to the imminence of His Coming.(Huxley 82) After everyone becomes relaxed and everyone has felt Him coming, they move to couches and proceed with their orgy. Soma is used in this scenario in order to relax those who dont feel comfortable with the recreations they are forced to participate in, like Bernard. Bernard is hesitant to participate in the orgy but soma calms him down and he eventually participates without knowing, due to the soma. There are many other instances where soma become a full on drug to them. In Huxleys novel, Lenina and Bernard travel outside of their world and into the real world which causes Lenina to become uneasy and upset. She states I wish I had my soma!(Huxley 117) which shows that the leaders of the Brave New World want their society to develop a dependency on soma in order for them to keep everything in order and perfect. While the effects of conditioning arent seen as horrible in the society in which they live, these effects cause lifelong problems depending on the different castes. Many of these effects are quite subtle while some stand out and point out the horridness one sees inside the novel. One effect, which can be considered good and bad, is the fact that they are forced into their happiness. In an article by Brad Buchanan, an Associate Professor of English at California State University, he states These dangers have to do not with incest or parricide but with the prohibitions they were not conditioned to obey and which force them to feel strongly.(Buchanan) This shows that Huxley is trying to convey the fact that the conditioning did not always have good effects on the society as they believed it would. These conditioned members have no idea how to express real emotions leading to lack of individuality. Another example of the lifelong effects of conditioning come from an excerpt in the novel where the Director is showing people how the conditioning works. He goes on to say, Reflexes unalterably conditioned. Theyll be safe from books and botany all their lives(Huxley 21) which shows the effects of shocking children when they are small. Conditioning plays a major role in the novel due to the effects that it has on the members of the Brave New World society. While these methods were intended to be have beneficial effects, they lead to dependency and lack of individuality in all people. Not only does the conditioning have its horrendous effects on the castes, it proves there is a flaw in the system as a whole.

Impact Of Cell Phones On Classrooms - 2014 Words

Impact of cell phones in classrooms – Summary Smartphones or cell phones have become an essential gadget in the day to day lives of almost everyone who can afford one for themselves. For high school and college students, a life without a smartphone is unimaginable because it has become their portal to an active social life. If they refrain themselves from sifting through the hundreds of Facebook updates, Tweets, Instagram photos or Snapchats every hour, they ll soon end up being left behind. This urges students to frequently check their smartphones even while they are in classrooms. With smartphones in their hands, a number of gaming applications, text messaging, email, social media applications and other websites compete for their attention, grabbing their attention away from the lectures on which they are supposed to be focusing. The instructors are also confronted with an additional burden to keep their students focused and engaged. This is something that I see around me all the time and thus, I was intrigued when I came acro ss the following two articles: 1. Costly Cell Phones: The Impact of Cell Phone Rings on Academic Performance – by Christian M. End, Shaye Worthman, Mary Bridget Mathews, and Katharina Wetterau 2. OMG! Texting in Class  ¼ U Fail :( Empirical Evidence That Text Messaging During Class Disrupts Comprehension – by Amanda C. Gingerich1 and Tara T. Lineweaver First Study: Purpose of the study: The purpose of the first study was to find out if a ringing cellShow MoreRelatedCell Phones in the Classroom: Keep Them Banned, or Incorporate Them?1413 Words   |  6 PagesCell phones are quickly becoming a child and teenager’s new best friend. In fact, they even seem to be replacing human contact, and are now how both children and teenagers communicate with each other. Cell phone sales have sky rocketed at an alarming rate, and many of the consumers are under the age of 18, meaning they are still in elementary and high school. Society has influenced students to feel that they need to own a cell phone to be â€Å"cool†, thus making the issue of cell phones in the classroomRead MoreOur Distracted Culture : What Was It?1643 Words   |  7 Pagesinto depth on how our culture is addicted to devices, specifically cell phones, that correlates with social media and how it affects relationships and everyday life. He claims, The harsh truth is we Ame ricans have become addicted...is taking a toll on everything from nurturing our authentic relationships to simply paying attention to what matters during our brief lifetimes† (5H). In other words, these distractions, mainly cell phones, withdrawal us from life and lead us to fail to communicate withRead MoreThe Importance Of Cell Phones In The Classroom1194 Words   |  5 Pagestechnology, even with the growing trend of cell phones being brought to school and used during class, our board of education must stick to the status quo, which is that cell phones should not be allowed in class. We need to disallow cell phones in class for three main reasons: they provide a temptation and distraction to students, studies have proven that cell phones correlate with lower test scores, and finally students can develop addictions to cell phones which can detrimentally affect the livesRead MoreEssay On Personal Technology1246 Words   |  5 Pagesstandard middle school to high school clas sroom, anyone can walk in a room and see the glare of cell phones sitting on desks, students looking down in their lap, or earbuds coming from every student’s ears. 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Several reasons such as it being looked at as a barometer for engaging the current lecture. What can we do to instead incorporate mobile technology into the curriculum? Can this negative view of cell phones in the classroom be changed? To obtain more knowledge about my topic, I researched the caus es, percentages of student cell phone use as well as related but more specificRead MoreIncreasing Usage Of Cell Phones1174 Words   |  5 PagesAbstract Smart phone allows us to communicate with the people who we wish to stay connected with. Nowadays due to the over usage of cell phones we often find ourselves wasting too much time on it, obesity growing in teenagers, distant relationships with people etc. after researching we found that the increasing usage of cell phone has a great effect on students studying in high schools or collages such as their behavior, dropping grades etc. Concerns about dependency on mobile phones corresponded to

Olive Senior - 2649 Words

Personal Information Born Olive Marjorie Senior on December 23, 1941, in Jamaica; immigrated to Canada, 1991. Education: Carleton University (Ottawa, Canada), B.S., journalism, 1967. Career Daily Gleaner newspaper, Jamaica, reporter and sub-editor; Jamaica Information Service, information officer, 1967-69; Jamaica Chamber of Commerce, public relations officer, 1969-71; JCC Journal, editor, 1969-71; Institute of Social and Economic Research, University of the West Indies, Jamaica, publications editor, 1972-77; Social and Economic Studies, editor, 1972-77; freelance writer and researcher, part-time teacher in communications, publishing consultant, and speech writer, Jamaica, 1977-82; Institute of Jamaica Publications, managing editor,†¦show more content†¦Her first published work was titled The Message Is Change: A Perspective on the 1972 General Elections, and she also penned a series of educational booklets on Jamaican heritage for school children. Garnered Top Literary Prizes Senior was also writing poetry during this time, and her efforts began to appear in print. She gained an impressive measure of recognition with seven poems which were included in a seminal 1980 volume, Jamaica Woman: An Anthology of Poems, the first such survey of Caribbean women poets. While employed as managing editor for the Institute of Jamaica Publications, she published her first collection of verse, Talking of Trees. The 1986 work showed many of the hallmarks of Seniors later literary style, blending the personal and the political in a language that retained a strong Caribbean flavor. Seniors poems are often elegant and spare, eschewing heavy rhythmic stresses or rhyme schemes, noted Denise deCaires Narain in an essay for the Dictionary of Literary Biography. Her touch is always sure when the speakers in her poems, as is often the case, use the speech rhythms and idiom of Jamaican creole. In one of the poems in Talking of Trees, Colonial Girls School, she describes a curriculum of Latin and Shakespeare, one that told us nothing about ourselves ... / There was nothing of our landscape there / Nothing about us at all. Senior also wrote of the island and its natural riches in MeditationShow MoreRelatedMeditation on Yellow by Olive Senior628 Words   |  3 PagesMeditation on Yellow Olive Senior is a Jamaican poet who explores Caribbean history. Her poetry often conveys her displeasure of colonization and the suffering Caribbean people endured. Meditation on Yellow explores the colonization and exploitation process carried out by the Europeans. This poem strong conveys Senior discontentment as it relates to the exploitation of the land and the Amerindian tribe. 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Maybelline Case Study Essay Example For Students

Maybelline Case Study Essay CASE STUDY Marketing Audit Maybelline Cosmetics Natali Louise 2010 Natali L 1/1/2010 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. IDENTIFY MAYBELLINES CORPORATE MARKETING OBJECTIVES 3. DEFINE THE PROBLEM 4. EXTERNAL ENVIROMENTAL PROBLEM * MARKET DEFINITION * MARKET SIZE * MARKET GROWTH * MARKET STRUCTURE * MARKET TRENDS * COMPETITION * MARKET SEGMENTATION 5. INTERNAL ENVIROMENT (EXISTING MARKETING MIX) * PRICE, PRODUCT, POSITION, PROMOTION * DISTRIBUTION * RESOURCE ANALYISIS * FINANCIAL SITUATION * SWOT ANALYISIS 6 . SELECT SEGMENTS FOR ATTACK 7. IDENTIFY ALTERNATIVES 8. SELECTION OF BEST ALTERNATIVE . KEY SUCCESS FACTORS 1. EXECUTIVE SUMMARY In this case study we will be examining Maybelline Cosmetic Company and its current market position and distribution domestically and globally, we will be looking at the expansion of the company as well as the feasibility of successful expansion, options available and extension of the Maybelline line. 2. IDENTIFY MAYBELLINES CORPORATE MARKETING O BJECTIVES Maybelline’s corporate objectives can be summarized in the three point strategy designed to- * Expand the company’s market presence through corporate acquisition, making its geographic presence wider. To develop or purchase a new personal line of care products that will compliment Maybelline’s existing business * To revitalize the company’s core colour cosmetics business The marketing objectives have been organized to- * Develop and advertise the newly launched â€Å"Shades of You† a cosmetic line targeted to meet the specific needs of woman of colour. * Develop and launch a shine free product line for teenagers and young woman. * Introduce a new product segment ‘Revitalize† developed specifically for older woman. * Appeal to an international market. 3. DEFINE THE PROBLEM Maybelline desires to expand on into the global cosmetics market, this may encounter difficulties as the barriers to entry into Asian and European markets are high, existing well entrenched cosmetic companies are already well established and hold a high market share, there may also be the difficulty of marketing cosmetics in an international market place where cultural obstacles may arise, perception of Maybelline as a brand may not be high, as well as international sales of Maybelline accounting for only 10% of the company’s net sales in 1991. . EXTERNAL ENVIROMENTAL PROBLEM * MARKET DEFINITION Maybelline’s presence in the domestic United States market should be considered strong, they have held second largest market share for the last five years, including second and third positions in the domestic market for their face and lip cosmetics, this has encouraged them to expand globally, however as stated net sales internationally have been poor compared to sales in their domestic market. MARKET SIZE Unit Sales and Profitability Sold currently in approximately 80 thousand retail outlets domestically, as well as various wholesalers such as Wal-Mart, Kmart and Target, Maybelline’s net sales through Wal-Mart alone constituted over 10% of the company annual sales with eye makeup constitute 39% of sales followed by face products at 24%, lip products at 14% and nail polish at 4%. One can see through current sales figures that within the domestic market and distribution channels, globally positioning Maybelline would depend heavily on successful product distribution channels. YEAR ENDED YEAR ENDED DEC. 1, 1990 DEC, 31, 1991| POSITION SHARE POSITION SHARE| TOTAL COLOUR COSMETICS| 2| 18%| 2| 18%| EYE PRODUCTS| 1| 30%| 1| 30%| FACE PRODUCTS| 2| 14%| 2| 15%| LIP PRODUCTS| 3| 13%| 3| 12%| NAIL PRODUCTS| 5| 9%| 5| 9%| PRODUCT GROUP PERCENT OF NET SALES%| EYE * MASCARA * EYE LINE/BROW * EYE SHADOW| 39%| 18% 14% 7%| FACE * FOUNDATION * BLUSH * CONCEALER * POWDER| 24% | 9% 6% 3% 6%| LIP| 14%| | NAILOTHER COSMETICS| 5% 5%| | * MARKET GROWTH With strong profit potential in successfully selling cosmetics in a global market place, the plan to increase the company’s presence in their existing international markets has been currently to update product formulations, update packaging and advertise with current domestic advertising campaigns, also strengthening its current global distribution channels to ensure consistent availability of Maybelline’s products. Athens-Greece EssayIt would appear that even with the barriers of entry to the overseas market if Maybelline strengthen their current distribution globally, as well as obtain new distribution channels, their existing company visibility and brand strength should create an overseas acceptance of them in the market place. 7. IDENTIFY ALTERNATIVES * A line extension specifically designed for Asian Woman * Trial increase/ online media giveaways * Promoting at public events * Expand to a male demographic (e. g. ; skincare) in similar style to L’Oreal Men’s Expert Line. 8. SELECTION OF BEST ALTERNATIVE In light of the company’s objectives to expand overseas, a product specifically designed for Asian woman would fit Maybelline’s current marketing objectives, * The type of products designed for that market could include eye cosmetics with tips on application for more almond shaped eyes. * Keeping price competitive but using new packaging to appeal to this new market * Having an interactive marketing campaign including online giveaways, an advertising campaign to find â€Å"The New face of Maybelline† in Asia to expand awareness and excitement to the product launch, and a media campaign aimed at advertising in Asian fashion magazines. . KEY SUCCESS FACTORS The key success factors to for Maybelline to stay a domestic market leader as well as expand successfully into the international market consists of keeping their line of products affordable and attractively packaged at an intermediate level, along with economies of scale, keeping large production affordable hand in hand with intensive distribution, expanding to new distribution channels and keeping consumers happy with the quality of Maybelline Cosmetics.